When Controversy Strikes, Concentrate on What Really Matters

Hurricane Harvey. Hurricane Irma. And now Hurricane Maria.
5 Ways to Get the More Attention From Earned Media

How Entertainment is Designed to Create Insanity

“Jim, you’re candid, but you’re sensitive” is a line my right-hand man Wayne says to me all the time. That’s how I’m going to be in this week’s blog post. As you know, I am a strong advocate for uplifting others whenever possible, but I feel as if I must get some tough thoughts surrounding many […]
Em-Media set to unveil new Northside Media Center

It’s a special week at Em-Media as our team holds an official ribbon cutting ceremony at our Northside Media Center on Thursday.
How to Create a Mood Board Using Pinterest to Focus Your Company’s Brand Identity

Get to Know the Team: Sales Department Q & A

As the great Michael Scott once said, “People will never be replaced by machines. In the end, life and business are about human connections. And computers are about trying to murder you in a lake. And to me the choice is easy.”
Change is Essential for Community Growth

“Progress is impossible without change, and those who cannot change their minds cannot change anything.” – George Bernard Shaw Change is scary. Change removes us from our comfort zone and places us in unfamiliar territory. It requires adaptability and perseverance.
3 Creative Ways to Kill Advertising’s Separate Bed Syndrome to Bring Your Traditional and Digital Marketing Together

I remember watching Nick at Night as a child and wondering why all of the old sitcoms showed married couples sleeping in separate beds. Every married couple I knew slept in the same room and in the same bed. It wasn’t until I grew older that I realized that the producers and careful network […]
A Lesson in Personal Branding: Behind the Jimmer Jab

Stop Marketing with a Poverty Mindset: 3 Ways Content Marketing Puts You in Control of Your Brand’s Reputation

I come from a blue-collar family. It’s something I am extremely proud of. I’m proud of the values that it instilled in me. Growing up in the struggling rust belt molds you into something unique. I carry my father’s lunch pail from the coal mines with me to work to remind me of where I […]
