The Pirates’ PR Nightmare and How They Can Fix It
More than a week has come and passed since my May 30 post about the poor decision making by the Pittsburgh Pirates ball club. At that time, I wrote that our team had won only 2 of its last 11 games. Since then, we have only won 5 of our last 20. That statement about […]
Pirates are helping no one, hurting everyone by poor decision making
Having been a season ticket holder for longer than many Pittsburgh Pirate fans have been alive, I’m invested in this team. I sometimes question whether or not the passion that I carry for the club is reciprocated by the organization.
Should I Use Cell Phone Video for my Professional Video?
When we interview small town doctors, they never fail to mention running into their patients at the grocery store and getting asked questions about a symptom or ailment. This may be the only way I can relate to a doctor. As a video professional, friends and clients often ask me what camera or lens I’d […]
We Are Family, So Let’s Act Like It.
Now that the dust has mostly settled from an uproarious offseason in Pittsburgh Pirates baseball, and our squad is down in Bradenton, Florida, for spring training, I wanted to share my take on what is going on within the organization. I want to explore these glaring issues from my three perspectives: as a business […]
Why We Have a 4K Video Camera and Never Use it
4K TVs and cameras are becoming more and more accessible to consumers, leading to a hot topic of discussion in the video production world. “Is that camera 4K?” has become one of the most frequent questions asked on set. Why wouldn’t all production companies be filming in this ultra resolution? 4K, or UHD, TVs are […]
Social Media 101 – Understanding the basics
One question we get asked the most by businesses in the Pittsburgh market is what social media platforms they should use to advertise their business. The truth is that it is not a one-size-fits-all answer. Every business is different. Goals are different. Audiences and clients are different. Your social media strategy should be uniquely positioned […]
Finding Peace Amidst the Work
My name is Jim Emmerling, and I am the owner of EM Media, an award winning advertising agencey based in Steubenville, Wheeling and Pittsburgh. Ask my team to rattle off their top 3-5 things I’m known for saying, and, “This isn’t an 8-5 job,” will be somewhere at the top. There is no doubt […]
Inbound Marketing Translates to Lasting Customers
Inbound marketing is about telling your story on your terms and having more control over how you are remembered now and in the future. It is the natural intersection of marketing and public relations. You show your value and give a targeted audience the chance to interact with you. The more quality your content, the […]
The Power of Patience in Inbound Marketing
When you invest in inbound marketing, you invest in becoming a media source. You no longer have to invest in buying spots and slots on someone else’s programming. You ARE the producer and the medium.
What If You Were Trusted With the Truth?
What if You Were Trusted with the Truth? When I started EM-Media over 20 years ago, there was a belief that you couldn’t believe anything you heard in advertising. We were constantly fighting this invisible enemy of mistrust.