Should Social Media Really Anchor Your Marketing Strategy? The Debate is Over.
Let’s get one thing straight right now. Social media is the single most important development in advertising and marketing since the early 20th century when radios became available en masse. Television came close but only changed the delivery method. Banner ads didn’t move the needle in comparison. Social media didn’t just change the way […]
Being a Good Neighbor Means Doing the Hard Things
Who is EM, What is IT, and How Do You Find Sustainable Growth for Your Business?
WE’RE EM. There are hundreds of niche marketing agencies in the greater Pittsburgh area. We are not one of them.
EM-Media is Expanding into Pittsburgh
“In a way, I was born twice. I was born in 1934 and again in 1955 when I came to Pittsburgh. I am thankful to say that I lived two lives.” Roberto Clemente
Working with Millennials: Communication (with Tess Lalor)
A NOTE FROM JIM EMMERLING, PRESIDENT OF EM-MEDIA:
Healthcare’s Holy Trinity of Digital Marketing
8 out of 10 internet users look for health Related information online, making it the third largest online activity. — Pew Research Center If you are in the healthcare industry, and you are not focused with laser-like attention on your digital marketing strategy, you are, at best missing a golden opportunity, and at worst, falling […]
Marketing with Heart
Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s a billboard on the side of a road that screams with reassurance that whatever you’re doing is OK. You are OK. — Don Draper Don Draper was a […]
Super Bowl 51 Commercials: Who Won, Who Lost, Who Flew Under the Radar, and Who Has the Buzz?
Superbowl 51 will go down as one of the great Super Bowls in NFL history. While I haven’t heard anyone say the same about this year’s Super Bowl commercials, I can honestly say that I can’t remember a Super Bowl where brands took such divisive stands on cultural and political issues. I was asked to write […]
Shop Where you Live This Holiday Season
One of my growing passions is the continued economic growth of our region. Pittsburgh continues to show that its rebirth is not just a fad, and I think you are seeing that carry-over into the recovering mill towns that sit on our rivers and the coal mining towns that are nestled among our hills. I’m […]
Leadership: You learn more from the days you miss the mark
The world of business and marketing are in a state of flux. The market, platforms, and rules of engagement and acceptable practice seem to change before you have mastered the last set. There seems to be an insurmountable amount of variables that are outside of our control in a professional world where control seems absolutely […]