How Important is it to Have a “Face of the Brand?”
Many of us here at EM-Media are big sports fans, including myself. The other day I was listening to a local sports talk radio show and the point was made: who is now the face of the Pittsburgh Pirates?
Pirates Season Wrap-Up: Silver Linings in a Season of Disappointment
The Pirates closed their season this past Sunday and ended up with a record of 82-79, finishing just above .500 after a season that many anticipated would be much worse.
Everyone Has a Story. We Can Help Tell Yours.
We are humans. We tell stories. These stories help us relate to one another and are meant to spark a response from the audiences we share them with.
September 2018 Newsletter
BACK TO SCHOOL
McDilemma: How Automation is Changing the Fast-Food Experience
Before our weekly Monday morning team meeting, I walked into a local McDonald’s to grab a cup of coffee. At a time of day that is typically busy for the fast-food restaurant, I was greeted by no other customers and, even more strangely, no workers at the counter.
Beyond Likes and Shares: How to Make a Meaningful Impact on Social Media
Almost every business now uses social media in some capacity. But just because “everybody is doing it” certainly doesn’t mean that everybody is doing it well.
C is for Cookie: How Websites Use Data
First off, what the heck is a cookie anyway? No, they’re not the chocolate chip-filled pieces of goodness your grandma made you. (Well, they actually are, but cookies are something else, too.)
Come One, Come All: Deutschtown Music Festival
I’ve adopted Pittsburgh’s North Side as my second home over the past year since EM-Media opened up its James Street office. One of the things I love most about our neighborhood is its eclectic style, and one of the biggest contributors to that style is the annual Deutschtown Music Festival, which will take place this […]
Digital is the New Traditional
When you think of traditional media, what do you think of? Television, radio, newspaper, and billboards, right?
Time to Celebrate! Telly Awards 2018
We’re excited to share that we have won two Telly Awards for our work with personal injury firm Gold, Khourey & Turak and Mid-East Ohio Regional Council (MEORC). The Telly Awards were created in 1979 to showcase “excellence in local, regional and cable television commercials with non-broadcast video and television programming added soon after,” according […]