C is for Cookie: How Websites Use Data
First off, what the heck is a cookie anyway? No, they’re not the chocolate chip-filled pieces of goodness your grandma made you. (Well, they actually are, but cookies are something else, too.)
Digital is the New Traditional
When you think of traditional media, what do you think of? Television, radio, newspaper, and billboards, right?
Should I Use Cell Phone Video for my Professional Video?
When we interview small town doctors, they never fail to mention running into their patients at the grocery store and getting asked questions about a symptom or ailment. This may be the only way I can relate to a doctor. As a video professional, friends and clients often ask me what camera or lens I’d […]
Why We Have a 4K Video Camera and Never Use it
4K TVs and cameras are becoming more and more accessible to consumers, leading to a hot topic of discussion in the video production world. “Is that camera 4K?” has become one of the most frequent questions asked on set. Why wouldn’t all production companies be filming in this ultra resolution? 4K, or UHD, TVs are […]
5 Ways to Get the More Attention From Earned Media
How to Create a Mood Board Using Pinterest to Focus Your Company’s Brand Identity
Get to Know the Team: Sales Department Q & A
As the great Michael Scott once said, “People will never be replaced by machines. In the end, life and business are about human connections. And computers are about trying to murder you in a lake. And to me the choice is easy.”
3 Creative Ways to Kill Advertising’s Separate Bed Syndrome to Bring Your Traditional and Digital Marketing Together
I remember watching Nick at Night as a child and wondering why all of the old sitcoms showed married couples sleeping in separate beds. Every married couple I knew slept in the same room and in the same bed. It wasn’t until I grew older that I realized that the producers and careful network […]
Stop Marketing with a Poverty Mindset: 3 Ways Content Marketing Puts You in Control of Your Brand’s Reputation
I come from a blue-collar family. It’s something I am extremely proud of. I’m proud of the values that it instilled in me. Growing up in the struggling rust belt molds you into something unique. I carry my father’s lunch pail from the coal mines with me to work to remind me of where I […]
Should Social Media Really Anchor Your Marketing Strategy? The Debate is Over.
Let’s get one thing straight right now. Social media is the single most important development in advertising and marketing since the early 20th century when radios became available en masse. Television came close but only changed the delivery method. Banner ads didn’t move the needle in comparison. Social media didn’t just change the way […]