Beautiful Iceland and Life Changing Biotechnology

Iceland

Last week our production team traveled to the Westfjords of Iceland to document and explain a revolutionary wound care product from a company called Kerecis. Along the way, there were pristine landscapes, geothermal activity, and incredible wildlife. I describe it as a photographer’s playground because everywhere you look there is something worth capturing.   Kerecis […]

McDilemma: How Automation is Changing our Fast-Food Experience

McDonald's Kiosk

Before our weekly Monday morning team meeting, I walked into a local McDonald’s to grab a cup of coffee. At a time of day that is typically busy for the fast-food restaurant, I was greeted by no other customers and, even more strangely, no workers at the counter. After standing in the lobby for a […]

Telling Real Stories, Straight From the Source

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Great storytelling will immerse the audience by explaining the story in a relatable way. But how do you enable an audience to relate to something as personal as mental illness? Although mental illnesses have names and definitions to explain what they are, each experience is unique to the person with the illness. The last thing […]

Music Matters: Why We Use Jingles in Our Advertising

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Ever wonder why you can remember your first concert like it was yesterday, but have trouble remembering what you learned in high school? Those two parts of your life probably happened within the same general time frame, but I bet you that the concert is much clearer in your memory than your history class.

Small Business Branding: Staying Consistent

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When you’re a small business and you’re creating your website, social media accounts, business cards, and signage, maintaining consistency in your branding efforts can be difficult. It can be tempting to slap your logo on everything you produce as a business and leave it at that.

McDilemma: How Automation is Changing the Fast-Food Experience

Before our weekly Monday morning team meeting, I walked into a local McDonald’s to grab a cup of coffee. At a time of day that is typically busy for the fast-food restaurant, I was greeted by no other customers and, even more strangely, no workers at the counter.