Who is EM, What is IT, and How Do You Find Sustainable Growth for Your Business?
WE’RE EM. There are hundreds of niche marketing agencies in the greater Pittsburgh area. We are not one of them.
Healthcare’s Holy Trinity of Digital Marketing
8 out of 10 internet users look for health Related information online, making it the third largest online activity. — Pew Research Center If you are in the healthcare industry, and you are not focused with laser-like attention on your digital marketing strategy, you are, at best missing a golden opportunity, and at worst, falling […]
Super Bowl 51 Commercials: Who Won, Who Lost, Who Flew Under the Radar, and Who Has the Buzz?
Superbowl 51 will go down as one of the great Super Bowls in NFL history. While I haven’t heard anyone say the same about this year’s Super Bowl commercials, I can honestly say that I can’t remember a Super Bowl where brands took such divisive stands on cultural and political issues. I was asked to write […]
Leadership: You learn more from the days you miss the mark
The world of business and marketing are in a state of flux. The market, platforms, and rules of engagement and acceptable practice seem to change before you have mastered the last set. There seems to be an insurmountable amount of variables that are outside of our control in a professional world where control seems absolutely […]
The One Takeaway From the First Debate That will Actually Help Your Business
There are a lot of things to take away from last night’s first debate between Hillary Clinton and Donald Trump, but there will be plenty of talking heads and social media debates today to cover those including your Aunt Mildred who will somehow tie your lack of political common sense to your decision to attend […]
The One Trait Every Intern Must Have to Get My Attention and Keep It
I don’t need a list to tell you what will make an intern successful. I don’t need a list to tell you what traits will get my attention, and I certainly don’t need a list to tell you what will make an intern memorable. There’s one thing, one trait that each great intern has no […]
3 Healthy Ways You Can Beat the Workday Slump
It’s after lunch, and you’ve just returned to your desk. You’re staring at your computer screen with zero motivation to actually do any work. A little office siesta sounds glorious, but that is unlikely to happen. You try to finish the day’s work, but you spend more time staring into space than you do working.
5 Mindsets That Lead to a Killer Internship Program
Interns are people too, and they are often really good people. No, I’m serious. As I talk to our college interns, I am constantly surprised at what other companies and organizations have their peers doing with what could be such an amazing mutual experience for everyone involved. Interns are not for getting coffee. Yes, […]
5 Tips For Creating An Effective Social Media Content Strategy
How do I create a social media content strategy? If you’re asking this question, then you’ve officially entered the new era of the marketing world. Welcome.
Hang out. Don’t sell out: My thoughts After our Facebook Page was Unpublished
There is no feeling quite so hopeless as having your business page unpublished by Facebook. Sure, I’ve heard the horror stories, but until you experience it for yourself, those stories feel an awful lot like an inbound boogie-man, invented to keep digital marketers awake at night. On Friday, May 6th, 2016 the Em-Media Facebook page […]