‘Batter Up!’ Lessons From Baseball: Advertising & Goal Setting
Tommy Lasorda, baseball Hall of Famer and former Dodgers manager, once said, “There are three types of baseball players: those who make it happen, those who watch it happen and those who wonder what happens.” As a longtime baseball fan, I’ve noticed the game has many parallels to life — but what can it teach […]
Make Good Advertising Copywriting Great
What makes great ad copy? Hint: It’s not about you! David Ogilvy, often described as the “Original Mad Man,” is someone most of us ad folk look to as the source for developing great ad copy. His quotes pertaining to ad copy are legendary. I love and quote them often from “Aim out of the […]
Investing in loyalty: A lesson in personal & professional relationships
By definition, “loyalty” is the quality or state of being loyal, a loyal feeling, a feeling of strong support for someone or something. But what does that mean when it comes to employment? Does loyalty really matter? Is loyalty relevant to a business’ overall success? I believe it is. If it’s not, then why have […]
“Late Boomers” Have Much To Give
They were born post-World War II, witnessed cultural change firsthand, and watched TV in black & white – if at all. But does anyone know or care about the last of the Baby Boomers? What they’ve done for our society and what they still give? Young marketers and older Baby Boomers better care because there […]
EM Media’s Storytelling and Marketing tips and tricks
As a marketing agency serving Steubenville, Pittsburgh and Wheeling, EM Media’s clients do not have a shortage of stories to tell. Getting the audience to connect with your story is the hard part. We believe that great content drives great marketing. A great movie holds your attention from the start through its conclusion. Afterward, the […]
Collaboration: The Key To Success
In today’s media world, it’s imperative to team with advertising firms and professionals who are willing to share their talents with other advertising firms and professionals.There are no singular wizards. Today, there are a myriad of mediums available to utilize in order to benefit businesses. And more often than not, it takes the talents of […]