Should You Have a Blog?
Hopefully you’ve read a few of my blog posts, and maybe have even noticed lately that I’ve been posting more often. This may have lead you to wonder: Why does Jim devote so much time to blogging? Is it really that important? Should I have my own blog? Let me answer that right out of […]
The Power of Leisure
We talked in a previous post about a fresh take on time management, and now I’m here to talk about the power of incorporating leisure into your schedule. Martin Buber says, “Leisure is the basis of culture,” which means that he believes that we work and perform our daily duties so that we can […]
Leadership, But Not Traditionally Speaking
Too often leadership is thought to be simply the position or title someone holds or how many people they manage. I don’t believe that this is an accurate definition of leadership. Leadership is not just the position you hold, but it’s about helping others become the best versions of themselves. Leadership may not always be in […]
Why I Love Technology (And You Should Too!)
During my time on this earth, I’ve seen an incredible advancement of technology. The technology market has grown at an extremely rapid rate and, for some people it’s hard to keep up. It can be easy to dislike the new technologies that are released seemingly every day, but I’ve done my best to maintain a different paradigm. […]
Are You Actually Too Busy? A Fresh Take on Time Management
I often hear the phrase, “Sorry, I’m too busy” spoken throughout my day. Sometimes I say it, sometimes my colleagues say it, and sometimes my family says it or I overhear a stranger say it. Since this phrase is used so commonly, it got me to thinking: Am I actually too busy? Am I too busy […]
3 Companies With Excellent Marketing
I hope you have an exciting and wonderful weekend ahead of you! I want to welcome in the weekend by sharing with you three companies who I think are excellent at marketing. I believe you can look to them as great examples for developing relevant content, reaching their target market well, and delivering outstanding marketing overall.
How To Attract A Millennial Consumer
There is no ignoring that millennials are important to driving your business — no matter what industry you are in — but they are often a confusing generation to understand and target. There is a lot of conversation on the Web about millennials, who they are and what they like, so it can be tough to understand […]
Maneuvering The Changing World Of Marketing
It’s clear that marketing no longer operates the same way it did 20 years ago, 10 years ago, or even a year ago. Think about the way you shopped 20 years ago versus the way you shop today: it’s significantly different isn’t it? The world of marketing is constantly changing and, for your company, that’s excellent […]
Perspectives from a Boomer Boss and a Millennial Intern
I’ve explored my generation and concluded Baby Boomers have experienced much, but we still have much to give. Now, I’ll look at the newest generation to enter the workforce: the Millennials. Born roughly between the years 1980-2000, Millennials are the children of Late Boomers (like me) and Early Gen Xers. Technology and their parents have […]
How To Choose An Ad Agency That’s Right For You
Agency Shopping 101: What’s The Best Fit For Your Business? Are you looking for an advertising and marketing agency and don’t know where to start? After more than 30 years in the advertising business, I’d like to offer some tips to help you begin your search: 1. First and foremost, look for an advertising […]