How To Attract A Millennial Consumer
There is no ignoring that millennials are important to driving your business — no matter what industry you are in — but they are often a confusing generation to understand and target. There is a lot of conversation on the Web about millennials, who they are and what they like, so it can be tough to understand […]
Maneuvering The Changing World Of Marketing
It’s clear that marketing no longer operates the same way it did 20 years ago, 10 years ago, or even a year ago. Think about the way you shopped 20 years ago versus the way you shop today: it’s significantly different isn’t it? The world of marketing is constantly changing and, for your company, that’s excellent […]
Perspectives from a Boomer Boss and a Millennial Intern
I’ve explored my generation and concluded Baby Boomers have experienced much, but we still have much to give. Now, I’ll look at the newest generation to enter the workforce: the Millennials. Born roughly between the years 1980-2000, Millennials are the children of Late Boomers (like me) and Early Gen Xers. Technology and their parents have […]
How To Choose An Ad Agency That’s Right For You
Agency Shopping 101: What’s The Best Fit For Your Business? Are you looking for an advertising and marketing agency and don’t know where to start? After more than 30 years in the advertising business, I’d like to offer some tips to help you begin your search: 1. First and foremost, look for an advertising […]
‘Batter Up!’ Lessons From Baseball: Advertising & Goal Setting
Tommy Lasorda, baseball Hall of Famer and former Dodgers manager, once said, “There are three types of baseball players: those who make it happen, those who watch it happen and those who wonder what happens.” As a longtime baseball fan, I’ve noticed the game has many parallels to life — but what can it teach […]
Make Good Advertising Copywriting Great
What makes great ad copy? Hint: It’s not about you! David Ogilvy, often described as the “Original Mad Man,” is someone most of us ad folk look to as the source for developing great ad copy. His quotes pertaining to ad copy are legendary. I love and quote them often from “Aim out of the […]
Investing in loyalty: A lesson in personal & professional relationships
By definition, “loyalty” is the quality or state of being loyal, a loyal feeling, a feeling of strong support for someone or something. But what does that mean when it comes to employment? Does loyalty really matter? Is loyalty relevant to a business’ overall success? I believe it is. If it’s not, then why have […]
“Late Boomers” Have Much To Give
They were born post-World War II, witnessed cultural change firsthand, and watched TV in black & white – if at all. But does anyone know or care about the last of the Baby Boomers? What they’ve done for our society and what they still give? Young marketers and older Baby Boomers better care because there […]
EM Media’s Storytelling and Marketing tips and tricks
As a marketing agency serving Steubenville, Pittsburgh and Wheeling, EM Media’s clients do not have a shortage of stories to tell. Getting the audience to connect with your story is the hard part. We believe that great content drives great marketing. A great movie holds your attention from the start through its conclusion. Afterward, the […]
Collaboration: The Key To Success
In today’s media world, it’s imperative to team with advertising firms and professionals who are willing to share their talents with other advertising firms and professionals.There are no singular wizards. Today, there are a myriad of mediums available to utilize in order to benefit businesses. And more often than not, it takes the talents of […]