The Advertising Agency Changing Landscape
The concept of an advertising agency began many, many years ago and has evolved almost daily since its inception. I founded Em-Media, a full-service marketing and advertising agency, 20 years ago. Since that day, I have constantly been evolving the way we deliver great marketing and advertising content for our clients. Being flexible enough to […]
An Organized Life is an Organized Mind
Have you ever had a deadline approaching quicker than you expected, and for some reason all you can think about is the month-old, untouched stack of papers on your desk? Why are you so distracted by this stack of papers at this crucial time? It’s because an unorganized workspace is distracting! It prevents you from […]
Mind Your Audience – 4 Steps to Help Understand Your Target Market
One of the most important aspects of marketing is reaching your target consumer or your target market. This is because you can develop amazing content and engaging pieces of marketing, but if your target market never hears it, then it is practically useless. Thus, before putting together amazing pieces of marketing or advertising, you must “mind […]
5 Ways to Get Your Company Prepared For The New Year
We all know that the holidays and the days leading up to the New Year can be a wonderful, merry and joyful time of the year, but if you own a company (or work for a company for that matter) they can also be a stressful time of the year. There are many deadlines that […]
Should You Have a Blog?
Hopefully you’ve read a few of my blog posts, and maybe have even noticed lately that I’ve been posting more often. This may have lead you to wonder: Why does Jim devote so much time to blogging? Is it really that important? Should I have my own blog? Let me answer that right out of […]
The Power of Leisure
We talked in a previous post about a fresh take on time management, and now I’m here to talk about the power of incorporating leisure into your schedule. Martin Buber says, “Leisure is the basis of culture,” which means that he believes that we work and perform our daily duties so that we can […]
Leadership, But Not Traditionally Speaking
Too often leadership is thought to be simply the position or title someone holds or how many people they manage. I don’t believe that this is an accurate definition of leadership. Leadership is not just the position you hold, but it’s about helping others become the best versions of themselves. Leadership may not always be in […]
Why I Love Technology (And You Should Too!)
During my time on this earth, I’ve seen an incredible advancement of technology. The technology market has grown at an extremely rapid rate and, for some people it’s hard to keep up. It can be easy to dislike the new technologies that are released seemingly every day, but I’ve done my best to maintain a different paradigm. […]
Are You Actually Too Busy? A Fresh Take on Time Management
I often hear the phrase, “Sorry, I’m too busy” spoken throughout my day. Sometimes I say it, sometimes my colleagues say it, and sometimes my family says it or I overhear a stranger say it. Since this phrase is used so commonly, it got me to thinking: Am I actually too busy? Am I too busy […]
3 Companies With Excellent Marketing
I hope you have an exciting and wonderful weekend ahead of you! I want to welcome in the weekend by sharing with you three companies who I think are excellent at marketing. I believe you can look to them as great examples for developing relevant content, reaching their target market well, and delivering outstanding marketing overall.